Welcome to 2019! As this new year officially rolls in, I invite you to join us on this New Year (New You) journey. We’re embarking on some exciting new adventures, covering some new topics, and as always, answering your new and most challenging skincare questions.
I’m beginning this year a little different, I’m starting by sharing one of my most treasured secrets. Everybody loves secrets… Right? Well, whether you’re a business owner or planning to start a new venture, or if you’re simply a customer—this blog post is for you. It’s especially meant for those who frequent certain establishments to help you think about where you spend your money.
Quite honestly, I usually reserve this secret solely for those enrolled in my Mentoring Program, but today, I’m sharing it with all of you.
These are 3 simple secrets/acts for maintaining loyal customers:
- A smile goes a long way!
All of my clients know that when they walk through the door at Esthetics by P Brown, they are greeted with “Hello Beautiful” or “Hello Gorgeous.” Those words are powerful and help my clients relax and remember that they are beautiful and special.
2. Practice listening skills.
There’s a clear difference between listening and hearing. As “busy bodies” we think we’re skilled at multi-tasking and as many of us know, it’s often in the midst of our multi-tasking, that someone wants to talk with us. Instead of scheduling a time for the conversation, what do we do? We allow them to talk without missing a step in our busy day. And while we may hear them, we aren’t fully listening. With my customers, I view their time as sacred- it’s their time alone with me. In those private moments, I hear them, I validate them and I am available for them – in the capacity that they need me (in that space – in that time).
3. Be kind to others.
You want to speak kindly to your customers. Try not to let your customers feel a loss of dignity or respect as you communicate with them. Otherwise, instead of growing in clients, you’ll lose them quickly. Think about this…For every one negative review that walks out of your door, it is being shared with about 10 people. So be mindful of how you treat your customers or how as a customer, people treat you,
When I hear my clients make statements like, “Porsche, I’ve been with you 5 years…” It’s a humbling experience and it puts a smile on my face every – single – time. That’s the type of clientele I want you to strive to maintain. Or if you are not someone starting a business, but simply a customer – I inspire you to seek out establishments that treat you like they feel honored by your support. Where ever you fall in the category, remember these simple tips, and I hope they enhance your experiences.
If you are interested in learning more about my Mentoring Programs, please feel free to leave a comment or reach out to us. Also, please feel free to contact us with any of your skin care questions. You may reach us by phone at (615) 884-6744 or by email at firstname.lastname@example.org.
Also remember, we offer courses once every 3 months – that teach you how to deal with issues such as Rosacea, Eczema, and Hyperpigmentation, so please look at our events page on Facebook and follow us on Instagram to see our upcoming classes and seminars.
We look forward to hearing from you.